| Self-Authored Content (Social Media Post, Webinar, Article, Podcast) |
Content created and shared by the prospect |
PhantomBuster and Linkedin |
|
| Engaged Content (Commented, Liked, Shared, Attended Webinar/Event) |
Engagement by the prospect on relevant posts or events |
PhantomBuster and Linkedin |
|
| Self-Attributed Traits |
Information in LinkedIn profile or social media bios |
Apollo.io |
|
| New to Role / Change of Role |
Prospect starts a new role or gets promoted |
Apollo.io |
|
| Award/Recognition |
Prospect receives an award or recognition |
LinkedIn Sales Navigator |
|
| Reverse IP/Intent |
Prospect visits your site or shows intent |
Leadfeeder, Albacross |
|
| Technology Used |
Company uses specific technology |
BuiltWith, Datanyze |
|
| Funding |
Company raises funding |
Crunchbase, Owler |
|
| M&A Activity |
Company merger or acquisition |
Crunchbase, LinkedIn Sales Navigator, Apollo.io |
|
| Hiring |
Company is hiring, indicating growth |
LinkedIn, Glassdoor |
|
| Layoffs |
Company is downsizing |
LinkedIn, company news |
|
| New Leadership |
Change in senior leadership |
LinkedIn Sales Navigator, company press releases |
|
| New Product/Service |
Launch of new offerings |
Company websites, press releases, apollo.io |
|
| Sales Fluctuation |
Increase or decrease in sales |
Company financial reports, industry news |
|
| Shift in Sales Channel |
Changes in sales strategy |
Company announcements, LinkedIn Sales Navigator, apollo.io |
|
| Relocation |
Company moves location |
LinkedIn, local business news |
|
| New Tool Adoption |
Adoption of a new tool that integrates with your service |
BuiltWith, Datanyze |
|
| Events |
Company's event participation |
Event platforms (e.g., Eventbrite, Meetup) |
|
| Customer Base Change |
Fluctuation in customer numbers |
Company reports, industry news |
|
| Website Changes |
Major updates to the company website |
Wayback Machine, website monitoring tools |
|
| Objectives |
Understanding prospect's goals |
LinkedIn Sales Navigator, personal interviews |
|
| Challenges |
Addressing prospect's pain points |
Customer feedback, industry surveys |
|
| Events Assitants |
Contact Users who will assist to an event and send personalized invite to be in touch. |
PhantomBuster |
|